Report about the FY2012 Aeon Yellow Receipt Campaign Implemented to Support the Affected Areas
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Report about the FY2012 Aeon Yellow Receipt Campaign Implemented to Support the Affected Areas

We usually conduct the Aeon Happy Yellow Receipt Campaign on the 11th of every month. In March 2012, however, we extended the period of the campaign to three days from Friday, March 9 to Sunday, March 11, in order to support children in the March 11 disaster affected areas through the campaign.

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We usually conduct the Aeon Happy Yellow Receipt Campaign on the 11th of every month. In March 2012, however, we extended the period of the campaign to three days from Friday, March 9 to Sunday, March 11, in order to support children in the March 11 disaster affected areas through the campaign.

This special Yellow Receipt Campaign was conducted by 23 Aeon Group companies at about 1,700 stores, including Aeon and MaxValu stores, with a view to supporting children in the affected areas. A lot of customers cooperated to the campaign, and the total prices listed on the receipts input by customers into the special collection boxes amounted to 12 billion yen.

At the Aeon Koriyama Festa store on Friday, April 27, 2012, Aeon held a ceremony to donate about 120 million yen, which was the amount equivalent to 1% of the total prices listed on the collected receipt, to Save the Children Japan, an NPO achieving great results in the support of children in the affected areas.

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We would like to express our great thanks to the kind support given by our customers. The donated money will be used as the “Aeon and Save the Children support fund for children in the affected areas” in the projects implemented to support the sound growth of children, such as the “Home Start” project fostered mainly in three prefectures in Tohoku (Miyagi, Iwate and Fukushima).

In the affected areas, not a few people living as refugees are feeling isolated in new communities, with which they have only weak connections. At refugee households with pre-school children aged six or below, parents are forced to raise the children in unfamiliar neighborhoods without having enough links with the community and are feeling strongly stressed. In the “Home Start” project, volunteers visit such households to support parents in household jobs and childcare to mitigate their anxieties and stresses.

Aeon will contribute to the creation of stable living environments in the affected areas through this campaign, thereby supporting the sound growth of children who will lead the recovery of the affected areas in the future.